Our Story

iFarm is NZ's leading livestock and agri-market information provider.

The company is owned by Jon Sherlock and Peter Fraser who took control in 2004.  With their combined experience in agriculture, consultancy, I.T. and market analysis they have grown iFarm into a respected provider of high quality and innovative market information services to NZ farmers & the agricultural industry.

From a staff of one back in 2004 (when the company was called Market Update), the iFarm team has grown to 3 full time and 15 part-time people.  Since 2004 there has also been major investment and development in the business happening behind the scenes.  This has included:

• Expanding our network of industry contacts
• Expansion of Market Insight into the South Island
• Development of our information collection and database systems
• The expansion of LivestockEye to provide comprehensive coverage of the sale-yard market

What we are all about

iFarm is an innovative company that is driven to provide NZ farmers with the best possible market information services they need to make fully informed buying and selling decisions - it's that simple.

Please click here to read about the iFarm team.